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The Better Homes and Gardens Real Estate code returned to Canada on Oct. 4 with a signing of a long-term master franchising agreement. The new master franchisor, Better Homes and Gardens Real Estate Canada, will be led by Rob Vanden Broek and Nelson Goulart, who will be obliged for a franchising, operations and selling of a code in Canada.
The brokerage owned by Vanden Broek and Goulart has turn a brand’s initial Canadian brokerage affiliate. With dual offices and 90 agents portion a larger Toronto market, a organisation now will do business as Better Homes and Gardens Real Estate Signature Service.
The association says it is a full use residential real estate franchisor, providing a franchisees and agents with record systems, lead generation, selling tools, training and talent captivate platforms to assistance them grow and conduct their businesses and favour long-term patron relationships.
Better Homes and Gardens Real Estate was creatively launched in 1978 and did business in a U.S. and Canada for 20 years. It was afterwards sole by primogenitor association Meredith Corporation and many of a franchises in Canada became members of a GMAC real estate network. The new Better Homes and Gardens Real Estate was launched in a U.S. in 2008 by franchising hulk Realogy. It has stretched to 23 states, with some-more than 200 offices and 7,000 sales reps.
Better Homes and Gardens Real Estate Canada is a initial enlargement of a code outward of a United States, a preference that is partial of a long-term tellurian enlargement devise for a brand, a association says.
“Canada was a healthy initial step for Better Homes and Gardens Real Estate as we looked during tellurian expansion,” says Sherry Chris, boss and CEO of Better Homes and Gardens Real Estate LLC. “It has a strong housing marketplace with a worldly patron base. The Better Homes and Gardens code will offer as a pivotal differentiator in this abounding marketplace as it does in a U.S. Rob and Nelson are a ideal leaders to grow this iconic code in Canada.”
Vanden Broek, boss of Better Homes and Gardens Real Estate Canada, says, “No other real estate association can offer a advantages supposing by Better Homes and Gardens Real Estate, a code whose namesake has personified a passion for a home given 1924. We are assured that this innovative code and a branding, technology, training and use resources will be appealing to Canadian brokers and agents, while providing an well-developed knowledge for homebuyers and sellers.”
Goulart, vice-president of network services for a Canadian master franchisor, says, “We trust real estate is not only about a transaction, it’s about building long-term relationships. Today’s sensitive consumer is empowered with some-more information than ever before. They are not only looking for a home; they are also looking for a village to element their lifestyle. Agents and brokers need to broach a some-more personalized, worldly turn of use to broach on that expectation. Our idea during Better Homes and Gardens Real Estate Canada is to yield a network with all of a collection required to surpass those expectations. In doing so, we are also lenient a brokers and agents to compute themselves from their foe and to be their many successful.”
Article source: http://www.remonline.com/home/?p=10042
